What’s in it for you?

A topic that deserves attention, or raises discussion? Are you, as a municipality, ministry, (utility) company, housing association, foundation or other organization, directly involved in a social theme, large or small?

Noud Sleumer helps to make complex processes tangible. How? As a designer and artist, he analyses social issues down to the bone. What exactly is going on, what is actually going on?

Based on this analysis and research, he creates new, visual interpretations. This can be a work of art – whether or not in public space – an installation, a machine, or an exhibition. They are always physical objects that inform in an interactive way. Accessible and sometimes with a wink, but always stimulating and eye-catching. His installations offer space for new insights and a different experience. In this way he hopes to seduce people to become aware and understand, or perhaps even change their behavior.

For example, how do you create more support for wind turbines in the landscape? They provoke resistance, and people sometimes feel overwhelmed by information from the government or companies. Noud Sleumer therefore came up with a new approach for the National Institute for Public Health and the Environment (RIVM). His research clearly showed the importance of social and cultural factors in the acceptance of wind energy. In his installation We (don’t) Want Wind he uses the iconic status of the typical Dutch mill to give the modern wind turbine a different look. In this way, a fresh wind blows through our polder landscape.